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Yeah errr, Hi. My names Joe, cough, I like to watch. Mainly.

Uniteds, just like all the other top clubs, sponsorship deals are dependent on continued success. Another year of failure should see some of their deals drop by a considerable percentage (if not already after the last two seasons). They are spending money to service their sponsorship deals :)

Just signed up here (Hello again) to say I read about this the other day and it would seem that Sky bid more than they needed or can actually afford. This has lead to Sport package gong up by £1 as they don't want to alienate subscribers who could easily stream for free but more interestingly...