"With FM17 we attempted to do something that we’d wanted to do for years – and that was to put in place an “early bird loyalty scheme”, just like you have with season tickets at football clubs, so that if you owned our last 4 titles, you got a 20% discount from your pre-order from our friends at Steam. It was very experimental – not something that others devs had managed in the past in the way we did it, and we’re very grateful to Steam for putting the technology in place not just for you, but also for other studios and publishers who wanted to use it in the future.
It was hugely successful and appreciated by a very large group of people – our pre-orders had never been higher. But we also saw quite a bit of negativity on social media for varying reasons, but mainly because people didn’t understand it, or thought we were doing it only in advance of announcing any features, the latter of which wasn’t true.
So we spent some time with Steam and SEGA working out how we could simplify the offering to make it easier to understand, whilst utilising the technology that Steam have available to them. And, of course, get them to agree to give a discount to their customers, as they are the retailer, not us.
Therefore, those who pre-order Football Manager 2018 via Steam (or the SEGA store), and who own Football Manager 2017, will get 25% off up until October 9th. Because it’s only for people who own FM17, we’re not calling it a loyalty scheme anymore, as it’s one game not 4. So it’s now a signing on bonus for those extending their contracts. Gotta love using football terminology for these things J
By the time the promotion ends, the key new features will already have been trailed (those are due to be announced late September as Brocky mentions above) and we may have even released 1 or 2 full feature videos by then – can’t confirm the latter yet, as we don’t yet know what dates those will be released, or even how many feature videos we’re doing in total as yet. But you’ll have the headline feature news already, so all good!"
I’m having loads of fun. Completed a season already. Started with Luton, got sacked in November with the new scouting system catching me out and reducing my signings to just Scott McTominay on loan from Manchester United. Took over Poole Town in the National League South later in the month, got relegated with them at the end of the season, meaning I got sacked again. Now in charge of Macclesfield in the National League North and sitting at the top with four wins from four games m.
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