Making money

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
Obviously money is going to be tight this year. While season tickets are likely to bring in the most, we have sold 5,000, how else is your team trying to raise income?

The club shop, both physically and online, has been promoted a lot and there appear to have been good numbers of sales, especially shirts. Indeed, we have a new order for shirts due in a few weeks which is very unusual.

The club have also worked on the hospitality side. A few weekends ago I had an al fresco evening meal pitchside. The club having trialled this have now expanded it to include Sunday roasts, afternoon teas etc. Indeed, they announced yesterday all the conferencing and hospitality is available indoors.

The NHS were using some of our rooms for various services displaced from the local hospital, but I have no idea if they were being paid or it was pro bono.

What has brought in money for your team?
 

Luke Imp

Well-Known Member
Staff member
Moderator
Joined
Jan 17, 2015
Messages
9,428
Reaction score
2,218
Points
113
Location
Lincoln
Supports
Lincoln City
We're pretty limited because Sincil Bank isn't really geared up for anything other than a match day, so we've not hosted anything. We opened up the stadium for people who wanted to book a slot and use it in a park kinda way and also offered free use of the 4G pitch.

Various supporter groups fund-raise through the year as well.

Outside of that, it's been commercial and the Club Shop(s). The shop at the ground isn't open but the one in the City Centre is. This seasons home shirt sold more in the first few hours than the previous one had in a week so they seem popular.

Season tickets renewals went back on sale today, so that's the only other income stream at the minute.

If anything, we've spent money, albeit on pre-planned work - a new pitch at SB and 3 new pitches at the training ground.

The above said, we brought in / saved money in January by selling players and cutting the wage bill, then releasing all other high earners in June.
 

PuB

Well-Known Member
Joined
Jan 19, 2015
Messages
1,738
Reaction score
1,113
Points
113
Supports
Gillingham
Sold a couple of snooker tables from the players lounge.
 

Kenneth E End

Well-Known Member
Joined
Jan 19, 2015
Messages
4,520
Reaction score
539
Points
113
Supports
Luton Town
These are all great initiatives, but it's not going to get anywhere near the sales of tickets. A pimple on an elephants bum really. Clubs don't really make huge amounts on shirt sells - most of it goes into the pockets of the shirt manufacturer.

We have frozen our ST sales at 6,700 - but we know it's unlikely more than 2,500 can go to each match. If no fans go at all this season, it will cost us I'd estimate around £3m in lost income.
 

redjed

Well-Known Member
Joined
Jan 17, 2015
Messages
673
Reaction score
283
Points
63
Location
Cirencester
Supports
Swindon Town, Sporting Leyland
Really dont know where our money is coming from ........couple of months ago Power was talking about putting the club into administration if he couldn't sale the club ......a bit worrying
 

Indian Dan

Well-Known Member
Joined
Jan 18, 2015
Messages
6,678
Reaction score
2,081
Points
113
Location
Kefalonia
Supports
Swindon
Really dont know where our money is coming from ........couple of months ago Power was talking about putting the club into administration if he couldn't sale the club ......a bit worrying
That was all bluster and bullshit when the 3 amigos were circling for their share of the Bogle sell on money - which hasn’t happened yet. There is a new geezer in town who is funding certain things.
 

Kenneth E End

Well-Known Member
Joined
Jan 19, 2015
Messages
4,520
Reaction score
539
Points
113
Supports
Luton Town
Where are teams at this level (and those below) making their money right now? TV money doesn't cover the salary cap for a start.

Are teams even budgeting for fans in grounds in season?
 

Indian Dan

Well-Known Member
Joined
Jan 18, 2015
Messages
6,678
Reaction score
2,081
Points
113
Location
Kefalonia
Supports
Swindon
God knows. It all seems like business as usual. Very strange - I thought we’d have lost a few clubs by now.
 

Kenneth E End

Well-Known Member
Joined
Jan 19, 2015
Messages
4,520
Reaction score
539
Points
113
Supports
Luton Town
I thought we’d have lost a few clubs by now.
Initially I thought the same, but:
-The furlough scheme has taken the strain off
-Clubs are digging into cash reserves
-The EFL have just made big central funding payments to clubs
-Wage deferrals
-Only a few home games per club were actually lost - a lot of clubs were able to tap into fans loyalty and get deferrals / give up refunds.

I fear that come the bleak midwinter, the strain will really start to show if we keep going in the opposite direction with Covid-19, as the furlough scheme will have ended, there are no cash reserves, central funding payments have all been made, players won't want to give up more cash and ticket refunds will need to become a reality for everyone.
 

Deepcut Cobbler

Well-Known Member
Joined
Jun 10, 2015
Messages
1,362
Reaction score
272
Points
83
Location
Bordon, Hampshire
Supports
The Cobblers and Gladbach
They'll have to start moving games to earlier in the day, like we did in the seventies, to save on floodlight electric costs soon?
 

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
God knows. It all seems like business as usual. Very strange - I thought we’d have lost a few clubs by now.
Me too, which is in part why I started this thread. While I think Mr Ends analogy of the pimple is stronger than I would go, these activities are small beer. But there importance may not just be the money raised, the significance may be the very fact that some clubs are putting the effort in - that this might reflect a more innovative club culture which in itself is probably a good sign For long term survival.

From the outside it looks like business as usual for many clubs, but it is not. I would be gobsmacked if this league ends up with as many clubs at the end of the season as begin it. It feels like I am watching an episode of the Twilight Zone.
 

Luke Imp

Well-Known Member
Staff member
Moderator
Joined
Jan 17, 2015
Messages
9,428
Reaction score
2,218
Points
113
Location
Lincoln
Supports
Lincoln City
Initially I thought the same, but:
-The furlough scheme has taken the strain off
-Clubs are digging into cash reserves
-The EFL have just made big central funding payments to clubs
-Wage deferrals
-Only a few home games per club were actually lost - a lot of clubs were able to tap into fans loyalty and get deferrals / give up refunds.

I fear that come the bleak midwinter, the strain will really start to show if we keep going in the opposite direction with Covid-19, as the furlough scheme will have ended, there are no cash reserves, central funding payments have all been made, players won't want to give up more cash and ticket refunds will need to become a reality for everyone.
There were also EFL loans, which obviously need to be paid back but short term that aids them. Not sure what the repayment terms are on them, though.
 

Indian Dan

Well-Known Member
Joined
Jan 18, 2015
Messages
6,678
Reaction score
2,081
Points
113
Location
Kefalonia
Supports
Swindon
Some clubs see this as an opportunity - probably clubs like us, tbh - to do a ‘Wycombe’.
 

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
Initially I thought the same, but:
-The furlough scheme has taken the strain off
-Clubs are digging into cash reserves
-The EFL have just made big central funding payments to clubs
-Wage deferrals
-Only a few home games per club were actually lost - a lot of clubs were able to tap into fans loyalty and get deferrals / give up refunds.

I fear that come the bleak midwinter, the strain will really start to show if we keep going in the opposite direction with Covid-19, as the furlough scheme will have ended, there are no cash reserves, central funding payments have all been made, players won't want to give up more cash and ticket refunds will need to become a reality for everyone.
Agreed, i think the problem has merely been deferred. why I think the money making opportunities are interesting is what it tells us about the clubs - which are the ones being innovative and trying to come up with new ways of working. Those are the ones most likely to survive the dark winter.
 

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
Some clubs see this as an opportunity - probably clubs like us, tbh - to do a ‘Wycombe’.
Our owner has several times that he thinks a lot of clubs from the Championship down are in a lot of trouble. He repeatedly says that while things are tough for us he believes that we will come out of it relatively a lot stronger than many, including some in the Championship.
 

Luke Imp

Well-Known Member
Staff member
Moderator
Joined
Jan 17, 2015
Messages
9,428
Reaction score
2,218
Points
113
Location
Lincoln
Supports
Lincoln City
Agreed, i think the problem has merely been deferred. why I think the money making opportunities are interesting is what it tells us about the clubs - which are the ones being innovative and trying to come up with new ways of working. Those are the ones most likely to survive the dark winter.
Absolutely. The can has just been kicked down the road to a point by advancing payments.

Unless there's another, additional, payment of some kind from the PL and/or EFL then that payment gap will cause issues, although by that time, capacity might be getting back to normal levels and it isn't as much of an issue.
 

Kenneth E End

Well-Known Member
Joined
Jan 19, 2015
Messages
4,520
Reaction score
539
Points
113
Supports
Luton Town
Our owner has several times that he thinks a lot of clubs from the Championship down are in a lot of trouble. He repeatedly says that while things are tough for us he believes that we will come out of it relatively a lot stronger than many, including some in the Championship.
I certainly think we will be far stronger this year as a result of surviving on the last day. Clearly as a result of having £6m more in TV funding, but also probably a year closer to the new stadium and a Cat 2 academy. The majority of the rest of the division are a total basketcase.

If we were relegated, I don't even want to comprehend the situation we'd have been in. We wouldn't have gone into administration, but the cuts needed would've been horrendous and all of the good work the club have done in the last 5-10 years would've been almost totally undone.
 

Indian Dan

Well-Known Member
Joined
Jan 18, 2015
Messages
6,678
Reaction score
2,081
Points
113
Location
Kefalonia
Supports
Swindon
The older you get the more optimistic you’ve got to be!
 

PuB

Well-Known Member
Joined
Jan 19, 2015
Messages
1,738
Reaction score
1,113
Points
113
Supports
Gillingham
From looking at the non-league section it seems the number of supporters allowed in the grounds is a set number for all, rather than as a percentage of capacity.

A sign of things to come?
 

Indian Dan

Well-Known Member
Joined
Jan 18, 2015
Messages
6,678
Reaction score
2,081
Points
113
Location
Kefalonia
Supports
Swindon
That would be even more ridiculous than the one size fits all salary cap
 

PuB

Well-Known Member
Joined
Jan 19, 2015
Messages
1,738
Reaction score
1,113
Points
113
Supports
Gillingham
So our club shop and ticket office have been shut for months (understandably of course), but the online season ticket/any tickets, and club merchandise shop have also remained closed.

How clubs are selling season tickets (which I’ve said before), is beyond me.
 

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
So our club shop and ticket office have been shut for months (understandably of course), but the online season ticket/any tickets, and club merchandise shop have also remained closed.

How clubs are selling season tickets (which I’ve said before), is beyond me.
We sold about 5,000 with a deadline that has now passed. All was done online and only available to those who had season tickets last year. The bit that is controversial is that in terms of allocation it is first come served. So if we have a capacity of 4,500 say, then the first 4,500 to have purchased their season ticket will get allocated a seat for that match. We got ours in the first few hundred, but I am not sure I think that is right.
 

Luke Imp

Well-Known Member
Staff member
Moderator
Joined
Jan 17, 2015
Messages
9,428
Reaction score
2,218
Points
113
Location
Lincoln
Supports
Lincoln City
Yeah seems an unfair way to do it i.e. buy a season ticket, help us out but you might not get to any games.
 

Boletus Edulis

Well-Known Member
Joined
Sep 12, 2016
Messages
1,642
Reaction score
305
Points
83
Location
Plymouth
Supports
Argyle (and West Ham)
It is really small beer but it looks like each game we are doing an online guess the MOM raffle. Won’t bring in much, but seems to be evidence that at least we are trying to find ways of getting more revenue.
 

DearneValleyRover

Well-Known Member
Joined
Mar 2, 2015
Messages
2,228
Reaction score
529
Points
113
Location
Dearne Valley
Supports
Doncaster Rovers, Sporting Leyland
Harrogate Town are playing at the Keepmoat while they get their ground in order so we will make a bit from that
 

Forum statistics

Threads
15,110
Messages
946,165
Members
5,344
Latest member
volok

Latest posts

Top