I remember when you used to be able to put your own face in Fifa, no idea what year that was. I was so impressed it managed to make me look worse than I actually am IRL.
Haven't got 18 yet but they usually get the players looks fairly spot on now compared to one point (sure they had Adrian Littlejohn white in one years!)
Main issue has been getting the kit correct though... i.e. wrong colour socks etc although last year was correct. Would be good if they included third kits for L2 though!